Management starts offering deals like this:

Dec. 23 New Jersey Devils vs. New York Islanders Prudential Center – Newark 07:00 PM

or

Dec. 31 New Jersey Devils vs. Atlanta Thrashers Prudential Center – Newark 05:00 PM (New Year’s Eve Fireworks)

Get 2 – $59 tickets and 2 – $10 Food Cards for only $50 (a $138 value) – Mezzanine/balcony

Or

Get 2 – $85 tickets and 2 – $15 Food Cards for only $90 (a $200 value) – Lower Level